The Pureflor Story


The Pureflor cleaning range has been developed by its parent company, Polyflor. As a national leader in residential and commercial flooring solutions, Polyflor has provided Australians with the right products and industry advice for more than 100 years. In that time, we’ve learned what does and doesn’t work.

In 2021, after years of testing and seeking out the best local manufacturers, the Pureflor range came to life. Aligning with our passion for reducing environmental impacts in our industry, our cleaning solutions are safe in the home, easy on the planet and support local jobs.

As an Australian owned and operated brand, Pureflor supports local industries by manufacturing its cleaning solutions locally. This means it takes less time for our products to reach your doorstep, and fewer miles on the road. We’re the only flooring specialist to turn its expertise into effective cleaning products, which is why we’re the only brand that can give you the tips and expertise to get the most out of Pureflor.

So why should you choose Pureflor?

Well...people stick to harsh chemical solutions because they mistakenly believe they perform better, or that they’re necessary to strip away grime and grease. But eco-friendly cleaners can be more effective. Pureflor’s cleaning solutions uses the power of natural enzymes to break down the very molecules that act like glue for dirt and stains – dissolving them safely and effectively.

There’s an assumption that eco-friendly cleaning products come with a ‘premium’ that makes them more expensive than conventional cleaners. But Pureflor is more cost-effective in the long run, with a dilution of ratio of 100:1, meaning one bottle can clean 10,000m2 of surface – far outlasting other cleaners!

There are a lot of cleaning products on the market containing many harmful chemicals as their active ingredient. Why would you choose a product for your home or workplace that could bring harm to your health and those around you? Not only this, but you are not getting the complete clean that your previous products could be suggesting. This is why Pureflor wanted to provide a safe and ecologically conscious alternative.

So, what makes Pureflor safer? We use a soap free multi-enzyme formula designed to break down grease, oil, and food waste. It eliminates odours destroying the organic matter, rather than masking it or covering it. Not only this but it is also pH neutral and non-corrosive meaning it is suitable for all surfaces not harmed by water including vinyl flooring, tiles, wooden floors, and concrete.

When you use one of our Pureflor products by wiping or using a mop the enzyme binds together with any organic material as seen in the above diagram. Once this occurs, a natural reaction occurs called a catalytic reaction. After this reaction takes place, the enzyme then breaks down the organic matter into Carbon, Hydrogen and Water and these particles are then released into the air. The enzyme continues to do this until it loses energy and stops working, this is why the enzyme can work for up to 72 hours after application on the surface.

We are not the only ones that believe in our products, Pureflor is also recognised by GreenTag – one of the most prominent certificate schemes in the world. Moreover, if a product doesn’t pass their fit for purpose test, they won’t even assess it. This is how consumers know the product they are purchasing and using is safe and healthy for your needs. The GreenTag program awards its certificates at four different levels, Bronze, Silver, Gold, and Platinum helping consumers choose and manufacturers improve.

Pureflor shares the concerns of consumers with regard to our individual health, the health of our loved ones as well as the health of our planet. Being GreenTag Platinum Certified removes Pureflor from comparisons to dishonest brands on the market and shows consumers that you do not have to compromise on health and safety to achieve a world leading and long lasting clean.

The Pureflor multi-enzyme formula is designed to be the safer and more ecological choice for consumers. The enzymes within our formula are still active up to 72 hours after application which mean our product continues to work for you long after you’ve put in the work to clean. Pureflor removes dangerous disease-causing bacteria and organic matter by breaking down the layer where these organisms live for improved human and animal health. Pureflor is the obvious choice to harmful chemical-based cleaners leaving you with the peace of mind that not only are your receiving and exceptional clean, but you are also protection the environment, yourself, and those around you.